Private startup


Portland, OR, USA

web analytics, search engine optimization, paid search advertising[1]


SwellPath is an internet marketing consultancy in Portland, Oregon, focusing on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath is a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google’s Google Analytics Tag Manager.[3]


1 History
2 Philanthropic Work
3 References
4 External links

In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[4]
In September 2009, the company became a part of Goole’s Google Analytics Certified Partner program.[5] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[4] As of January 2013, SwellPath operates with a team of 12 people.[6]
SwellPath employees have made a few notable contributions to the internet marketing community, including “How to Prepare for AuthorRank and Get the Jump on Google”.[7] The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz’s post analytics) and has been cited by 2,063 other articles.[8] SwellPath team members have also been presenters at conferences such as Danny Sullivan’s SMX (Search Marketing Expo),[9][10][11][12] Jive Software’s JiveWorld, Web Visions,[13] and various WordCamps.[14]
Philanthropic Work[edit]
Koenig has stated that the core values of non-profit work are reflected in SwellPath’s company culture.[15] This is evidenced in a number of philanthropically-oriented projects. As of June 2010, SwellPath is involved in Web Analytics Demystified’s Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[16] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and “energize a passionate business that needs our help”.[17]

^ “SwellPath Services”. SwellPath. 
^ “Google Analytics Certified Partners”. Google. 
^ “SwellPath Selected as One of the First Specialists for Google’s New Product, Google Tag Manager”. PR Web. 
^ a b “Sw